For the Bathroom Blogfest 2011, I'd like to share two photos from my restroom experiences of the past year. Both are perfect examples of branding that continues into the bathroom.

Stall walls are valuable real estate with a captive audience. Take a look at the left-hand photo. Rather than have your customers stare at blank space when they are having a quiet moment, why not use it to your advantage with attractive signage for store promotions? Even mounting a scenic photograph or art poster on the door would be a nice touch and take the experience up a notch.

The right-hand photo shows a silk-screened logo on the toilet seat of a restaurant. It was quite an eye catcher! The logo is on both sides of the lid, so lid up or lid down, you're gonna know exactly who's loo you're using!

Climb out from your limited marketing mindset. Think outside the box and inside the bathroom. Make use of your retail space in creative ways and unexpected places to capture your customers' attention and create a memorable experience.