"Leaving a clean toilet for the next person is connected to the feeling of leaving a clean environment for the next generation." — Japan Toilet Labo

As shops in the U.S. and Japan alike gear up to sell loads of chocolates for Valentine's Day, one Japanese organization is launching another kind of love effort. Talk about a good cause, the Mainichi Daily News in Mainichi, Japan reports that the Japan Toilet Labo, a research center devoted to cleaner toilets and restrooms, will launch its first "Give Love to the Toilet" campaign in mid-February. Participants will display "Give Love to the Toilet" stickers in their restrooms that contain assorted poems suggesting that guests use less toilet paper. Initial tests have indicated a 10-12% reduction in toilet paper use when the stickers are displayed. Subsequent campaigns directed at the environmental impact of public restrooms will focus on water and electricity conservation.

Send a "Love Your Toilet" eCard here.