A recently released survey of 2,175 respondents commissioned by SCA Tissue North America reinforces the impact of restrooms on customer experience and their powerful potential to provide a competitive edge. According to the poll, 88% of those who visit restaurants believe that restroom conditions reflect the overall cleanliness throughout the restaurant, including the kitchen, and 86% think restaurant hygiene is very important to their dining experience.

The top 10 restroom factors that would prevent customers from returning are:
· Overflowing toilets: 58%
· Unpleasant odors: 57%
· Slippery/dirty floors with buildup, gum or other residue: 49%
· Dirty partitions, doors, doorknobs, walls or fixtures: 38%
· Dirty and wet sinks and counter tops: 38%
· Insufficient toilet paper: 33%
· Overflowing trash cans: 31%
· Insufficient liquid soap: 28%
· Non-working toilet paper dispenser: 22%
· Management/employees unavailable for reporting problems: 19%

In addition:

· 29% would never return to a restaurant with an extremely unclean or unsanitary restroom .
· 50% would tell their friends and family about a negative experience with an unclean or unsanitary restaurant
restroom.
· 46% would avoid going to a restaurant because of a bad experience with a restaurant's restroom that they had themselves or one they heard about from others.

For more information about SCA Tissue and their Tork brand of Away-From-Home tissue products, visit www.sca.com or www.torkusa.com.